About Playmaker
Playmaker loves football. And data. These passions have created a powerful tool for clubs that are looking for new players and tactical leverage.
In 2016, Ola Lidmark Eriksson and Joakim Plogell founded a company called Football Analytics Sweden AB. The idea was simple. We wanted to make the ideas that have been used successfully by Brentford and Midtjylland, for example, available to all football clubs. We called the product PlaymakerAI.
We want to make advanced analysis of football data simple, understandable and meaningful. Since the beginning the company has developed. Today we are a staff of seven. In addition, we have teams for data collection in both Sweden and India.
We work with men’s and women’s football clubs, federations, agents and betting companies, media both in Sweden and abroad. We have also developed our product portfolio, and alongside our PlaymakerAI platform we now also offer personality profiling for football players as well as media products.