Media Services

At PlaymakerAI, we offer you endless opportunities to create content with unique football insights for your viewers, readers or listeners.

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All eyes on analytics

Interest in advanced data analytics in football has exploded. We can help you engage and fascinate your viewers, readers or listeners.

We can make a difference in all kinds of media, whether printed, radio or TV, online or betting companies. We can act as a long-term partner or a short-term service provider – from supplying a press journalist with a basic data list or illustration for an article about a player, to an entire programme concept for a TV company or recurring statistics in a widget for a betting company website. We tailor the solution to your needs – as long as it’s got something to do with football data, we can help!

PlaymakerAI gives you access to large volumes of AI-evaluated football data from men’s and women’s leagues around the world. Using our data, you can give your viewers, readers or listeners unique insights into players, teams, leagues, coaches, styles of play, trends and all kinds of other aspects of football. The possibilities are endless.

PlaymakerAI for written media, radio & podcasts

With access to data from PlaymakerAI, there’s never a shortage of unique football-related content. Using our AI-evaluated football data, there are endless opportunities to produce content about players, teams, leagues, coaches, styles of play, trends and all kinds of other aspects of football.

You can call us for a data list to help with an individual article, or we can have more of an ongoing collaboration.

Get access to

  • An easy-to-understand way of summing up large amounts of comparative performance data. This could be comparing a player’s performance to that of another player in the same position, comparing two teams, comparing how a team has played before and after a change of coach, to name just a few examples.

  • Using simulations, we can estimate the probability of different teams winning, say, a league or a championship.

  • We can perform a more in-depth data analysis on a specific area, such as a particular player about whom we write an article alongside you, the journalist. Click here to see some examples

  • PlaymakerAI – gives you continuous access to AI-evaluated football data from men’s and women’s leagues around the world. You can use the platform to independently find ideas for content, along with related data. Read more about PlaymakerAI Platform

  • We continuously monitor developments in the footballing world, and are constantly pondering all the data that’s constantly being generated in the sport. We can provide you with ongoing ideas for content, as well as related data

  • Our analysts spend their days analysing football data. Having access to our analysts as expert commentators when making data-based statements adds credibility to your content.

PlaymakerAI for TV companies

With access to data from PlaymakerAI, there’s never a shortage of unique football-related content. Using our AI-evaluated football data, there are endless opportunities to produce content about players, teams, leagues, coaches, styles of play, trends and all kinds of other aspects of football.

For a TV company, working with PlaymakerAI can take all kinds of forms, from providing commentators with a tool for reading up ahead of matches, to including data analytics with broadcast games.

Get access to

  • DescripStatistics and graphical information during matches for specific events in the game. E.g. graphical representations of where a penalty taker has historically aimed their shots, or data on how often a team scores from a corner, or spider charts for replaced players and substitutes.

  • Get pre/post-match analysis in the studio, as part of a show or as an idea for a show in itself. This could include PlaymakerAI taking part as an expert, or providing the TV company’s personnel with references, ideas, data lists and illustrations.

  • PlaymakerAI gives you continuous access to AI-evaluated football data from men’s and women’s leagues around the world. You can use the platform to independently find ideas for content, along with related data. It is also a good source of information and updates for, say, commentators ahead of a match. Read more about PlaymakerAI Platform

See how PlaymakerAI visualizes stats for Cmore

PlaymakerAI for betting companies

PlaymakerAI gives betting companies a competitive edge by enabling them to offer their customers unique insights into the games and elements of the game they are betting on. Integrating data from PlaymakerAI into your website makes it more interesting/attractive to visitors, resulting in longer dwell times and increasing engagement and customer loyalty.

We provide widgets with relevant, easy to understand information about teams, players and events. The information can be visualised in different ways, for example through numbers, spiders, heatmaps or
swarm plots.

PlaymakerAI offers support with everything from creating a complete football data site to providing widgets with selected information.

In addition to visualising data for customers on your website, PlaymakerAI can also be used internally at the betting company to increase the accuracy of odds estimators.