PlaymakerAI platform

Do you want ongoing access to detailed, AI-assessed football data from all the world’s leagues? PlaymakerAI platform transforms football data into insights to help football clubs, agents and media companies all over the world.

PlaymakerAI platform is made for:

This is PlaymakerAI platform

PlaymakerAI platform is a web-based platform. You pay a monthly fee for access to the platform, and then have free access to huge amounts of football data from matches, players, teams and leagues around the world. Our job is to make large quantities of football data understandable, usable, and useful. We are constantly working to develop the most productive visualisations, search paths, filters and other aspects – all to communicate unique football insights in a simple way.

Club, media or agent?

Clubs can use PlaymakerAI platform for scouting, player development, and analysis of their own team and upcoming opponents. For media companies, the platform provides constantly updated data that can be used as a reference for unique, exciting content. As an agent, you can follow your players and view impactful material to sell players to clubs.

Scout players

Effective scouting, signing and player development are critical to the success of a club. PlaymakerAI platform provides unique and detailed data that enables you to achieve this goal. With PlaymakerAI, you get access to AI-evaluated football data on 130,000 players from hundreds of leagues around the world, to help you find players that fit as well as correctly evaluate their performance. PlaymakerAI platform evaluates every action taken by a player on the pitch using AI algorithms, providing a unique insight over time into the extent and nature of a player's contribution to their team. This can, for instance, help you identify players who might be playing in a lower league now but have the potential to play at a higher one.

Visualisation

Information about players you’re looking for can be presented in various ways, either as detailed stats or as simple visualisations. This means the platform can be used for advanced analytics, to provide data for a board decision or used in communication with sponsors, supporters and so on. Simply describe the kind of player you need, and PlaymakerAI platform instantly presents a list of options that match your criteria. All based on raw objective football data. You can also search for players who have similar characteristics to another player. For instance, you might want to find a player similar to Pernille Harder in Sweden’s Elitettan, or to Lewandowski in the Finnish Veikkausliiga. If you already have a list of potential player names, you can easily create AI-generated stats on each player and compare them to your criteria.

Individual player development

The platform contains data on all aspects of the game for your players. Our AI algorithms assess every action taken by the player on the pitch, giving unique insights into how the player has contributed to the team’s success. You get access to data on specific actions such as passes, shots, dribbles, duels and much more. You also get summarized data indicating how all the player’s actions have helped your team create goal chances or prevent goal chances for your opposition.

A subscription to PlaymakerAI platform also includes login for your players. This means that players can track their own progress – a powerful tool when combined with coaching sessions and/or individual set goals. It is also possible to add a competition element, as the platform makes it easy to compare players. For the involvement of players in data analysis to be impactful, it’s important that the interface is easy to use and has simple, powerful visualizations – something we at PlaymakerAI put a lot of energy into.

Team Analysis

PlaymakerAI platform contains all kinds of data about your team’s performance, data that can be analysed by match or over time. You can compare your data to other teams, or compare your own team’s performance during different periods. You can easily create a table showing how the different teams in your league have performed based on various key metrics.

Analysis is facilitated by simple, powerful visualizations, which can also be used in post-game analysis with the team or when communicating with the board, sponsors and supporters, for example.

Just as with individual player development, team analysis can also involve the players, as they have free access to the platform. The possibilities are endless. For example, group work involving discussions of different aspects of the game based on data from PlaymakerAI Platform has been a successful feature with several clubs.

PlaymakerAI platform for media companies

PlaymakerAI platform gives you access to football data from around the world, giving you endless opportunities to create content for your viewers, readers or listeners. The platform can be used for research when e.g. writing an article, commentating on a match or in an interview. In fact, entire articles can be based on content from the platform.

To name but a few examples, you can produce content on the performance of your country’s players in different leagues, produce top lists based on our AI algorithms’ assessment of each action taken on the pitch, compare team playing styles before and after a change of coach, make in-depth player and team analyses… As you can see, the possibilities for creating unique content with football insights are endless.

As well as access to the PlaymakerAI platform, we have a wide range of solutions to offer media companies, such as visualisations for TV/broadcasts, widgets, consulting services and more.

Read more about how we work with media companies.

PlaymakerAI platform for agents

As an agent, you need to be constantly updated on the transfer market, keep up with how your players’ performance is developing, understand the squad situation in the clubs you are in contact with, while also scouting new players for your stable, of course. PlaymakerAI platform can be used as a tool for all this.

You can also use PlaymakerAI platform to create sales material, such as graphical representations of your players’ strengths in relation to other players. Such material is also available to those without access to the PlaymakerAI platform, by ordering player reports