PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Teams Find the next signing Scouting shortlists, opponent breakdowns and roster data for teams, leagues and federations. Explore
- Sportsbook Price every shift Odds models, live hockey feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and game content built for editorial deadlines. Preview
Who we help
Hockey teams
Teams and academies need to win games and get player development and trades right. We give your staff the numbers behind scouting, opponent analysis and player development.
Most teams are not short of data. They are short of time to turn it into an argument a head coach or a board will act on. That gap is where we work.
Contact PlayMakerAI
Strong where you play
Analysis, scouting and data processing for the Nordic leagues SHL and HockeyAllsvenskan.
Flexible engagement models
Individual player reports, direct access to the platform, or long-term partnerships with your data and scouting departments.
A leaner analytics function
The biggest teams run whole fleets of scouts and analysts. PlayMakerAI delivers the same analytical horsepower without the headcount.
One platform for the whole staff
Scouting, player development and team analysis, for your own roster and the opposition, with data updated through the season.
Hockey teams
Looking for a tailored setup for your team or coaching staff? Let's talk.