PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
About PlayMakerAI
PlayMakerAI loves football. And data. Out of that came the platform clubs use to find new players and prepare for the next opponent.
Football is a complex sport. Used well, data uncovers things that are hard to see from the touchline, and it makes the decisions that follow more objective.
2016
Sweden
Since 2016 we have worked on how football data is analysed, using AI to turn raw match events into numbers a club can act on.
That means going past the scoreline. A match leaves thousands of events behind it, and most of what decides a season sits in that detail rather than in the result.
Clubs use our platform for scouting and performance analysis. Media and betting companies use the same data for the graphics, articles and previews they publish.
One engine sits behind everything we ship: the platform you log into, the datasets you work with in your own tools, and the data our own analysts use on client projects.
To give football clubs the data behind their decisions on and off the pitch, and to give media companies and betting firms numbers their audiences want to read about.
Clubs
Clubs and academies need to win matches and get transfers right. We give your staff the numbers behind scouting, opponent analysis and player development.
Read moreBetting companies and sportsbooks
Pre-match and in-play context that keeps users engaged and gives them something to act on.
Read moreFootball media
Broadcasters, papers, publishers and creators who need football stories with data behind them.
Read morePlayMakerAI for agents
For agents, staying on top of the transfer market means tracking player development and performance accurately, every day.
Read moreFans and analytical enthusiasts
For people who follow football closely enough to want the numbers themselves.
Read moreOur team knows football as well as it knows the models. We build each setup together with the client, around their style of play or their content plan.
No two clubs ask the same question of the same match. That is why we would rather start from how you already work than hand over a finished answer.