PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Cookie policy
Last updated: 13 October 2026
The cookies playmaker.ai uses, what each one is for, how long it stays, and how you change your choice.
You decide whether we may use analytics cookies, and you can change your choice at any time.
What cookies are
Cookies are small text files a website stores in your browser. First-party cookies are set by playmaker.ai itself. Third-party cookies are set by another service the site uses, such as an analytics tool.
Necessary cookies
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Analytics cookies
These are set only after you click Accept in the cookie bar. They help us see how the site is used, such as which pages are visited, how people find them, and which buttons and forms they use. We never send your name or email address to these services. Today the only one is Google Analytics, which does not store your IP address.
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Marketing cookies
We set none. The site shows no ads, and nothing is shared with Google for advertising.
Third-party services
These services can receive data when you use the site.
- Google Analytics and Google Tag Manager. Visitor statistics, only after you accept. Provided by Google Ireland Limited. Data may be transferred to Google LLC in the United States under the EU-US Data Privacy Framework. Privacy policy
- Vimeo. Plays the video on the football media page. The player is told not to track, so it sets no analytics cookies. Privacy policy
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Managing cookies
Use Cookie settings at the bottom of every page to accept or decline analytics cookies. Declining removes the Google Analytics cookies from your browser.
You can also block or delete cookies in your browser. Blocking the necessary cookies may stop the forms from working.
Questions
Read how we handle personal data in our privacy policy, or write to us at info@playmaker.ai.