PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Who we help
Clubs, agents, broadcasters, betting operators and fans.
They all work from the same data and models. What changes is the decision it feeds, whether a signing, a broadcast graphic, a price or a fantasy pick.
Clubs
Clubs and academies need to win matches and get transfers right. We give your staff the numbers behind scouting, opponent analysis and player development.
Read more →Betting companies and sportsbooks
Pre-match and in-play context that keeps users engaged and gives them something to act on.
Read more →Football media
Broadcasters, papers, publishers and creators who need football stories with data behind them.
Read more →PlayMakerAI for agents
For agents, staying on top of the transfer market means tracking player development and performance accurately, every day.
Read more →Fans and analytical enthusiasts
For people who follow football closely enough to want the numbers themselves.
Read more →