Every match, priced by the model
Each fixture gets the model's probabilities for every outcome, its pick and where it sees the best value against the odds.
PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
Trusted by
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Our products
The world's smartest football analyses
BetBuilders curates the best betting opportunities from the Premier League, La Liga, Serie A, Allsvenskan and more. Free analyses updated daily.
Bet builders that add up
Three ready-made combinations from safe to bold, with every leg priced together from 20,000 simulated matches rather than multiplied.
Highlights
Data-driven match analysis
Models compare thousands of matches against current odds to find plays where bookmakers are generous relative to statistical probability.
Coverage across major leagues
Premier League, La Liga, Bundesliga, Serie A, Ligue 1, Champions League, Europa League, Championship, Allsvenskan and Superettan, updated daily.
Advanced reduction tools
Reduction tools for Stryktipset and Europatipset. Build a system and export it straight to Svenska Spel.
No registration, no cost
All analyses, tips and tools are free with no account required.
Free tips and tools, no signup required.
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