PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Services
Football data
Licensed match, player and team data you can work with in your own systems, not only inside our platform.
Every metric on the platform is calculated from the same processed event data. This is that layer on its own, delivered so your analysts, models and production tools can read it directly.
Talk to us about data accessWe have the best and most accurate data for the Swedish top divisions. It is the layer behind the live match graphics in Allsvenskan broadcasts and the official statistics on ettanfotboll.se.
Delivery that fits your way of working
API access, an MCP server your agents query directly, CSV or JSON exports, or the platform itself.
Event-level detail
Passes, shots, duels, carries and set pieces per match, with the positional context that turns a row of data into something you can act on.
Player and team datasets
Aggregated per competition and season, using the same KPI definitions as the platform, so numbers reconcile wherever you look at them.
Coverage you choose
We agree which competitions and seasons you need rather than shipping everything and asking you to pay for the rest.
One definition of every metric
The same engine produces the numbers for the platform, for our own analysts and for your data. There is nothing to reconcile afterwards.
Football data
Want to evaluate the data against your own use case? Tell us which competitions matter and we'll take it from there.