Football analytics platform
Football analytics using AI
Build dashboards and reports with clear visuals in minutes. Or why not point your AI agent at our MCP server?
Read more →PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
Trusted by
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Services
Football intelligence for the dressing room, the broadcast studio and the sportsbook.
Six services, one data engine. Each runs on the same event data and KPI definitions, so a number means the same thing wherever you meet it.
Where to start
Two ways in
For individuals
Scouts, analysts, agents and writers
Work on your own: explore matches, players and teams, compare profiles, build dashboards, and take the datasets your plan covers into your own tools.
See what's included
For clubs
Clubs, teams, agencies, leagues and media
Set up access for the people at your club, feed our data into your own systems and production workflows, connect your agents, or work with our analysts directly.
Explore club packagesServices for the individual
Look around and see what best fits your needs.
Fantasy football analytics
Fantasy football analytics platform
Form, fixtures and expected output for fantasy managers, from the engine behind our club work.
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BetBuilders
The world's smartest football analyses
Free, data-driven pre-game analyses and simulations, live for everyone today.
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Services we put together with you
Scope, price and delivery are agreed per club. Platform access for a whole department is arranged this way too.
Football data
Football data
Licensed match, player and team data you can work with in your own systems, not only inside our platform.
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Football media
Football analytics for broadcast
Match data, graphics and season simulations for broadcasters, papers and creators. Our numbers are behind the live xG in TV4's Allsvenskan broadcasts.
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Visualisations for publishers
Engaging visualisations for publishers
Charts and graphics built to be understood at a glance, ready for your article, feed or broadcast.
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Sportsbook
Engagement tools for betting
Pre-match and in-play context that keeps users on the surface and gives them something to act on.
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Not sure which one you need?
Start with an account if you work on your own, or tell us what your club is trying to do.