PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Services
Football analytics for broadcast
Match data, graphics and season simulations for broadcasters, papers and creators. Our numbers are behind the live xG in TV4's Allsvenskan broadcasts.
A season produces more storylines than any newsroom can chase. We hand over the ones worth telling with the numbers already attached, whether that means a graphic for the half-time break or an analyst in the studio.
Contact us
Statistics & graphics
Graphics for specific moments in a match: penalty shot maps, corner conversion rates and player radars for substitutes.
Data analysis on air
Pre- and post-match analysis in the studio, as part of a show or as a show in itself. PlayMakerAI supplies your team with references and visuals.
Direct platform access
Continuous access to AI-evaluated football data from men's and women's leagues worldwide. Find your own story ideas, with the data attached.
Written media & social
Articles, data graphics and social posts for newspapers, magazines and content creators.
League & tournament simulations
Simulations of leagues and tournaments that work as recurring content for media companies, magazines and football blogs.
Take a look at some of our previous simulations:
Football analytics for broadcast
Looking for content support for your show, paper or platform? Let's talk about a partnership.