PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Services
Football analytics using AI
Build dashboards and reports with clear visuals in minutes. Or why not point your AI agent at our MCP server?
The platform is where most of our work is used day to day. Scouts, analysts and coaching staff log in, ask the question they came with, and leave with something they can put in front of a decision-maker.
Request a demoAll-in-one intelligence hub
Dashboards and reports that scouts, analysts, coaches and sporting directors build and adjust themselves.
Your AI on our data and models
Connect Claude, ChatGPT or your own agents to our MCP server. They query the data and models the platform runs on: player and team KPIs, similar players and match events. Your account decides what they can see.
Scouting across leagues
Our models rate every player in the leagues we cover, in the top flights and the lower divisions alike. Filter for the profile your team's way of playing needs.
Analysis on your terms
Every team plays differently. Choose the KPIs, competitions and comparisons that fit your own goals and style of play.
Match reports
Pre- and post-match reports for coaches and analysts, built from the same event data as the rest of the platform.
Player evaluation and targeting
Scouts and sporting directors build prospect lists and compare targets KPI by KPI, across competitions.
Football analytics using AI
Want to see the platform in action with your team's data? Get in touch and we'll arrange a demo.