PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Who we help
Clubs
Clubs and academies need to win matches and get transfers right. We give your staff the numbers behind scouting, opponent analysis and player development.
Most clubs are not short of data. They are short of time to turn it into an argument a manager or a board will act on. That gap is where we work, and in analysis, scouting and data processing for the Nordic leagues it is where we lead.
Want to see how our data can help your club grow?
Get in touchWhat we have done for clubs
Kalmar FF
Scouting reports that put a personality profile next to the performance data.
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Djurgården
Eight seasons of analysis, and from 2026 live data on the bench.
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BK Häcken
The same scouting and analysis setup for the men's and the women's team.
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FC Rosengård
Sweden's most decorated women's club, chasing a thirteenth title with analysis its own staff can run.
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GAIS
Division 1 coverage added so the club could evaluate recruits it could not travel to see.
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IFK Norrköping women
Recruitment profiling for a women's team in a market that is getting harder.
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Lunds BK
The first scouting data on a Swedish Division 2 series, for the club that recruits from it.
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Östersunds FK
Full platform access plus a dedicated PlaymakerAI analyst, in the town where the company started.
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Sarasota Paradise
Recruitment for a fast-growing American club, and the numbers behind its weekly Stats Thursday post.
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FC Stockholm
Platform access for a club climbing the Swedish league system from the capital.
Read the caseLeading in the Nordics
Analysis, scouting and data processing for the Nordic leagues is where we are strongest. Allsvenskan, Superettan and Division 1 are treated with the same depth as Europe's biggest competitions.
Flexible engagement models
Individual player reports, direct access to the platform, or long-term consulting partnerships with your data and scouting departments.
A leaner analytics function
The biggest clubs run whole fleets of scouts, analysts and data scientists. PlayMakerAI delivers the same analytical horsepower without the headcount.
One platform for the whole staff
Scouting, player development and team analysis, for your own squad and the opposition, with data updated after every round.
Clubs
Looking for a tailored setup for your club or coaching staff? Let's talk.