PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Who we help
Football media
Broadcasters, papers, publishers and creators who need football stories with data behind them.
Editorial deadlines do not wait for analysis. We work to the rhythm of a fixture list, so the graphic or the angle is ready when the show is.
Contact PlayMakerAI
Graphics and statistics
Match visuals for the moments that matter: shot maps, conversion rates and player radars, ready to air.
Analysis on air
We join as analysts, or brief your own team with references and visuals ahead of a broadcast.
Your own platform access
Continuous access so your journalists find their own angles rather than waiting on ours.
Written media and social
Formats built for papers, magazines and creators who publish every day rather than every week.
Simulations that travel
League and tournament projections that work as recurring content through a season.
Football media
Planning your coverage for the coming season? Let's talk about what we can supply.