PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Who we help
Betting companies and sportsbooks
Pre-match and in-play context that keeps users engaged and gives them something to act on.
A price tells a user what the market thinks. It rarely tells them why. We supply the why, in a form that fits on a betting surface rather than in a report.
Talk to us about integration
Engagement widgets
Live and pre-game visualisations built to sit inside the bet-builder and odds flows you already run.
Context for every market
The historical patterns behind the numbers a user is looking at, so a price arrives with a story attached.
Brandable and API-ready
Customisable to your brand specifications and built on a flexible API, so integration does not mean a rebuild.
League and tournament simulations
Projections that work as previews, promotions and editorial around the fixtures you are pricing.
One data source behind it
The same engine our club clients use, so the numbers hold up when a user goes looking for the detail.
Betting companies and sportsbooks
Want to see the widgets running against live fixtures? Let's arrange a walkthrough.