PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Football data for clubs, agencies and media
We work with football clubs and teams, player agencies, leagues, broadcasters and publishers. Tell us what you need and we'll put the right combination together.
Four ways to work with us
Take one, or combine them.
Platform access for your staff
We set up platform access for the people at your club who need it, and agree which competitions that covers.
Contact us
Data delivery
Direct access to the data your own systems, models and production workflows need. We agree the competitions, the data and how you receive it.
Contact us
Agent access over MCP
Connect your own AI clients through our MCP server. Access follows the account the token is issued to.
Enabled per account
Analysts and content
Custom analysis, scouting support and data-driven football content produced together with our own analysts.
Contact-led project work
Packages are put together per club. None of this is sold through self-service checkout. We agree scope, price and terms with you first.
Outcomes we work towards
Scouting & recruitment
Build shortlists, compare targets across competitions and follow players over time.
Performance analysis
Look at your own matches and your opponents with the same metrics, match after match.
Content production
Data-backed stories, graphics and previews for your own channels.
Broadcast
Numbers and context for match build-up, commentary and studio analysis.
Audience engagement
Fantasy, prediction and engagement formats built on football data.
Read more about the work
What we do
Our analytics platform, football media work and engagement tools, described in full.
Read moreFor clubs
How clubs, teams and federations work with us day to day.
Read moreFor player agents
Following, comparing and presenting the players you represent.
Read moreOur products
The products we have built on top of the platform.
Read moreOur team knows football as well as it knows the models. We build each setup together with the client, around their style of play or their content plan.