PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
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- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
News & articles
Insights
Football and hockey analysis from our own analysts, covering tactics, player profiles and what the underlying numbers say.
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Insights

Vår supermodell har spelat hela hockeysäsongen en miljon gånger
17 September 2026
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Insights
Allsvenskan 2026 - simulated one million times
26 March 2026
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Insights
Top U21 Talents in Scandinavia
9 July 2025
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Insights
Compare Allsvenskan's Top Forwards - With Data
6 June 2025
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Insights
Borussia Dortmund 2024/25 Bundesliga Season Analysis
28 May 2025
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Insights
How xG Works: A 2-Minute Explainer for Scouts
2 May 2025
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Insights
The Ultimate Guide to xG & xT in Football Analytics
25 April 2025
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Insights
Why Football Analytics Content is the Next Big Move for Football Clubs on Social Media
17 March 2025
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Insights
5 Metrics Every Football Club Should Track
10 March 2025
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Insights
How Clubs Can Avoid One of Football’s Biggest Financial Risks: Signing the Wrong Player
5 March 2025
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Insights
Real Madrid’s Tactics: Have They Changed with Kylian Mbappé?
27 February 2025
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Insights
Serie A stats: Which Teams and Players Make the Biggest Impact?
12 February 2025
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Insights
What Is Football Analytics and How Can You Use It?
20 January 2025
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Insights
Team analysis: Manchester City in Premier League 24/25 so far.
18 December 2024
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Insights
How Leicester City Discovered N’Golo Kanté
13 December 2024
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Insights
Data Analysis with Game State
11 December 2024
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Insights
IF Brommapojkarna - Tradition, Talent and Data.
6 December 2024
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Insights
The Switch: Is Hugo Larsson Following Cristiano Ronaldo’s Path?
11 October 2024
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Insights
PlaymakerAI: Maximising The Benefits of Football Data Analytics
8 October 2024
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Insights
Can Data Replace the Human Eye in Football Scouting?
2 October 2024
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Insights
Playmaker Rank
1 October 2024
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Insights
Universal Rank
1 October 2024
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Insights
Our Definition of Expected Points (xP)
24 September 2024
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Insights
Why Visuals are Key to Football Storytelling in the Media
23 September 2024
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Insights
PlaymakerAI are the first in the world to introduce effective time!
12 September 2024