PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
Trusted by
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
News & articles
Insights
Football and hockey analysis from our own analysts, covering tactics, player profiles and what the underlying numbers say.
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Insights
Allsvenskan 2026 - simulated one million times
March 26, 2026
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Insights
Top U21 Talents in Scandinavia
July 09, 2025
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Insights
Compare Allsvenskan's Top Forwards - With Data
June 06, 2025
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Insights
Borussia Dortmund 2024/25 Bundesliga Season Analysis
May 28, 2025
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Insights
How xG Works: A 2-Minute Explainer for Scouts
May 02, 2025
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Insights
The Ultimate Guide to xG & xT in Football Analytics
April 25, 2025
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Insights
Why Football Analytics Content is the Next Big Move for Football Clubs on Social Media
March 17, 2025
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Insights
5 Metrics Every Football Club Should Track
March 10, 2025
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Insights
How Clubs Can Avoid One of Football’s Biggest Financial Risks: Signing the Wrong Player
March 05, 2025
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Insights
Real Madrid’s Tactics: Have They Changed with Kylian Mbappé?
February 27, 2025
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Insights
Serie A stats: Which Teams and Players Make the Biggest Impact?
February 12, 2025
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Insights
What Is Football Analytics and How Can You Use It?
January 20, 2025
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Insights
Team analysis: Manchester City in Premier League 24/25 so far.
December 18, 2024
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Insights
How Leicester City Discovered N’Golo Kanté
December 13, 2024
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Insights
Data Analysis with Game State
December 11, 2024
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Insights
IF Brommapojkarna - Tradition, Talent and Data.
December 06, 2024
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Insights
The Switch: Is Hugo Larsson Following Cristiano Ronaldo’s Path?
October 11, 2024
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Insights
PlaymakerAI: Maximising The Benefits of Football Data Analytics
October 08, 2024
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Insights
Can Data Replace the Human Eye in Football Scouting?
October 02, 2024
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Insights
Playmaker Rank
October 01, 2024
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Insights
Universal Rank
October 01, 2024
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Insights
Our Definition of Expected Points (xP)
September 24, 2024
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Insights
Why Visuals are Key to Football Storytelling in the Media
September 23, 2024
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Insights
PlaymakerAI are the first in the world to introduce effective time!
September 12, 2024