PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Our products
Consumer apps built on the same engine the pros trust.
PlayMaker Pro, BetBuilders, Fantasy and Scouther all run on the data and models clubs work with.
The full football intelligence platform
Follow 100+ leagues, build your own dashboards and let the assistant do the digging. Everything a scout, analyst, board member or coach needs.
Read moreThe world's smartest football analyses
BetBuilders curates the best betting opportunities from the Premier League, La Liga, Serie A, Allsvenskan and more. Free analyses updated daily.
Read moreExpected fantasy points for every player
Build your winning team with the same analytical tools as Allsvenskan's sporting directors.
Read moreThe global data hub for women's football
Player analytics, transfer valuations and scouting data across 27 major women's football leagues worldwide.
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