PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Our products
The full football intelligence platform
Follow 100+ leagues, build your own dashboards and let the assistant do the digging. Everything a scout, analyst, board member or coach needs.
One platform, tuned to how you work
For agents
Track your roster and the market every day, with objective numbers behind every player you represent.
- ✓Monitor form, minutes and output across every league we cover
- ✓Build shortlists and comparisons to pitch to clubs
- ✓Share read-only player profiles with sporting directors
For clubs & academies
Scout, recruit and analyse your own squad and the opposition, with the horsepower of a full data department but not the headcount.
- ✓Recruitment boards the whole staff can read
- ✓Opposition analysis and match prep in one place
- ✓Track player development season over season
For enthusiasts
Ask questions, build dashboards and settle debates with event-level numbers from 100+ leagues.
- ✓Explore 100+ leagues, men's and women's football
- ✓Build your own dashboards and save them
- ✓Ask the AI assistant anything, in plain football language
Pre- and post-game reports, in the format you choose
Opponent briefs before kick-off and full debriefs after the final whistle, built from the same event data as everything else on the platform. Delivered in the format your staff reads.
- ✓Pre-game reports on the opponent's shape, set pieces and in-form players
- ✓Post-game debriefs with xG, momentum and every key moment mapped
- ✓As PDFs, slides or live dashboards, whatever fits your matchday routine
Ask in plain football language
Ask the assistant the way you would ask a colleague. It answers from the same stats engine as the rest of the platform, and any answer can go onto a dashboard.
- ✓Build shortlists like "left-backs under 23 who create the most chances"
- ✓Every answer comes back with the data behind it
- ✓Turn any answer into a widget on your own dashboard
Bring your own AI agent
PlayMaker Pro speaks Model Context Protocol, the open standard behind Claude, ChatGPT and custom agents. Point your agent at our MCP server and it queries the same live football data that powers your dashboards.
- ✓More than 30 tools for player and team KPIs, comparisons, similar players and match event logs
- ✓Access follows your subscription, secured with a personal API token
- ✓Works with any MCP client, with no custom integration work
And there's more
Every match, covered
Shot maps, momentum graphs and detailed match stats for every game in every league we track.
Player profiles and form
Radar charts, form guides and season-by-season history for 130,000+ players worldwide.
Head-to-head comparisons
Put two players or teams side by side on the numbers that matter, then save it as a widget.
Men's and women's football
Allsvenskan, the Premier League and 100+ other leagues, top flights and lower divisions, past and current seasons.