PlayMaker Loves Sports. And Data.
A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
News & articles
News & articles
Everything we publish: company news, football and hockey analysis from our analysts, and coverage of PlayMakerAI elsewhere.
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News

Bergensavisen och PlaymakerAI inleder samarbete för att fördjupa den lokala fotbollsjournalistiken
September 02, 2026
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News

Bonnier News Local inleder samarbete med PlaymakerAI
August 27, 2026
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Nicklas Lidström investerar i PlaymakerAI
August 27, 2026
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News
Djurgården Fotboll fördjupar samarbetet med PlaymakerAI.
March 31, 2026
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Insights
Allsvenskan 2026 - simulated one million times
March 26, 2026
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TV4 väljer PlaymakerAI som dataleverantör för Allsvenskan 2026-2027.
January 28, 2026
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PlaymakerAI signs agreement with Växjö DFF
September 12, 2025
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Insights
Top U21 Talents in Scandinavia
July 09, 2025
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News
PlaymakerAI Partners with Gothia Cup For All Finals
June 18, 2025
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PlaymakerAI in a Collaboration with Tuttosport
June 16, 2025
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Insights
Compare Allsvenskan's Top Forwards - With Data
June 06, 2025
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Insights
Borussia Dortmund 2024/25 Bundesliga Season Analysis
May 28, 2025
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PlaymakerAI Signs New Deal with StarSports for NRG Bet
May 05, 2025
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Insights
How xG Works: A 2-Minute Explainer for Scouts
May 02, 2025
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Insights
The Ultimate Guide to xG & xT in Football Analytics
April 25, 2025
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News
IFK Norrköping Women’s Team Signs Contract with PlaymakerAI
March 26, 2025
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Insights
Why Football Analytics Content is the Next Big Move for Football Clubs on Social Media
March 17, 2025
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PlaymakerAI has entered into a strategic agreement with Unibet Sweden, a part of the French gaming giant FDJ Group.
March 14, 2025
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Insights
5 Metrics Every Football Club Should Track
March 10, 2025
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Insights
How Clubs Can Avoid One of Football’s Biggest Financial Risks: Signing the Wrong Player
March 05, 2025
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Insights
Real Madrid’s Tactics: Have They Changed with Kylian Mbappé?
February 27, 2025
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Insights
Serie A stats: Which Teams and Players Make the Biggest Impact?
February 12, 2025
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News
Sweden’s Top Men’s Football Leagues, Allsvenskan and Superettan, Extend Partnership with PlaymakerAI Through the 2025 Season
January 22, 2025
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PlaymakerAI signs a collaboration agreement with SharedBet.
January 21, 2025
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Insights
What Is Football Analytics and How Can You Use It?
January 20, 2025
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Insights
Team analysis: Manchester City in Premier League 24/25 so far.
December 18, 2024
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Insights
How Leicester City Discovered N’Golo Kanté
December 13, 2024
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Insights
Data Analysis with Game State
December 11, 2024
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Insights
IF Brommapojkarna - Tradition, Talent and Data.
December 06, 2024
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Umeå IK FF signs an agreement with PlaymakerAI.
November 26, 2024
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News
Daniel Larsson joins PlaymakerAI as an Ambassador in Spain, Greece and Turkey.
October 28, 2024
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Insights
The Switch: Is Hugo Larsson Following Cristiano Ronaldo’s Path?
October 11, 2024
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News
PlaymakerAI Partners with K26 Media to Power the Future of Sports Podcasting with Football Data
October 09, 2024
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Insights
PlaymakerAI: Maximising The Benefits of Football Data Analytics
October 08, 2024
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Insights
Can Data Replace the Human Eye in Football Scouting?
October 02, 2024
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Insights
Playmaker Rank
October 01, 2024
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Insights
Universal Rank
October 01, 2024
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PlaymakerAI is proud and excited to announce a collaboration with Barometern-OT and Smålandsposten through an agreement with Gota Media!
September 26, 2024
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Insights
Our Definition of Expected Points (xP)
September 24, 2024
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Insights
Why Visuals are Key to Football Storytelling in the Media
September 23, 2024
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PlaymakerAI secures funding to drive international expansion
September 20, 2024
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Insights
PlaymakerAI are the first in the world to introduce effective time!
September 12, 2024
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PlaymakerAI and ATG Sign Collaboration Agreement
August 22, 2024
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PlaymakerAI and Norrköpings Tidningar Sign Collaboration Agreement
August 21, 2024
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PlaymakerAI & Kristianstads DFF skriver avtal
August 01, 2024
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News
SK Brann and PlaymakerAI initiate collaboration
June 26, 2024
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News
Celtic FC Women and PlaymakerAI initiate collaboration
June 05, 2024
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News
Serbian Super Liga club FK TSC and PlaymakerAI initiate collaboration
March 28, 2024
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Linköping FC tecknar avtal med PlaymakerAI
March 27, 2024
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FC Rosengård tecknar avtal med PlaymakerAI
January 29, 2024
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Rosenborg BK and PlaymakerAI initiate collaboration
December 19, 2023
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Östersunds FK och PlaymakerAI ingår samarbete
December 14, 2023
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IK Sirius tecknar avtal med PlaymakerAI
December 04, 2023
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Ettanfotboll förlänger samarbetet med PlaymakerAI
June 15, 2023
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BK Häcken stärker sin data-avdelning på dam- och herrsidan genom avtal med PlaymakerAI
March 24, 2023
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Lunds BK får tillgång till scouting av Division 2 Södra Götaland med PlaymakerAI
March 22, 2023
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PlaymakerAI & SvFF skriver nytt avtal för leverans av dataanalys gällande samtliga landslag
December 16, 2022