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Clubs · Case
One data setup for the men's and women's teams
In March 2023 BK Häcken, then reigning Allsvenskan champions with a women's team that had just finished second in Damallsvenskan, signed with us to strengthen the data work on both sides of the club.
Häcken did not come to us short of quality. The men had just won their first Swedish title and the women were a few points from theirs. What the club wanted was a data operation that kept up with that level, and one that worked the same way for both squads.
The agreement covers the 2023 season and gives both coaching staffs the same tools. Scouting across the leagues we cover, analysis of their own matches and of upcoming opponents, and feedback on individual player development. Running the men's and women's teams on one platform means the same definitions, the same KPIs and the same reports, which makes it far easier for the sporting department to compare and prioritise.
For us it was a good test. A club at the top of both leagues is demanding in the right way.
We are in an exciting time as a club, and it is important not to ease off but to continue the development we have had in recent years.
Scouting
Player search and reports across our league coverage, for both the men's and the women's recruitment work.
Team and opponent analysis
Match analysis for both squads on the same KPI definitions, so the two staffs can share reports and vocabulary.
Player development
Season-over-season tracking of individual players, from the academy pathway to the first team.
Kalmar FF
Scouting reports that put a personality profile next to the performance data.
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Djurgården
Eight seasons of analysis, and from 2026 live data on the bench.
Read the case
FC Rosengård
Sweden's most decorated women's club, chasing a thirteenth title with analysis its own staff can run.
Read the case
GAIS
Division 1 coverage added so the club could evaluate recruits it could not travel to see.
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IFK Norrköping women
Recruitment profiling for a women's team in a market that is getting harder.
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Lunds BK
The first scouting data on a Swedish Division 2 series, for the club that recruits from it.
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Östersunds FK
Full platform access plus a dedicated PlaymakerAI analyst, in the town where the company started.
Read the case
Sarasota Paradise
Recruitment for a fast-growing American club, and the numbers behind its weekly Stats Thursday post.
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FC Stockholm
Platform access for a club climbing the Swedish league system from the capital.
Read the caseClubs
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