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A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Clubs · Case
Twelve titles in, and still looking for the edge
In January 2024 FC Rosengård, the most successful club in Swedish women's football, took on our platform for scouting, player analysis and match analysis ahead of the Damallsvenskan season.
Rosengård have won the Swedish championship twelve times. That is also the difficulty of being Rosengård. Every other club measures its season against yours, and the margin you are looking for gets thinner each year.
The club came to us for the ordinary work done well. Scouting across our women's football coverage, analysis of their own players, and reports on upcoming opponents. What mattered to the sporting department was that the staff could run it themselves. The platform needs no programming, so the people who know the football ask the questions directly instead of queuing behind an analyst.
The agreement was signed ahead of the 2024 Damallsvenskan season and covers the club's analysis and scouting work through it.
To stay at the top of modern football you have to keep developing, and for us that applies everywhere, not least in scouting. PlaymakerAI's tools are exactly what we were looking for, because we want to both strengthen and streamline our analysis and scouting work. Quality and objectivity are our guiding principles, and this suits us perfectly in our hunt for another Swedish title. We simply have to be better than our competitors, and this is the way to do it.
Scouting
Player search and profiles across our women's football coverage, run by the club's own staff with no programming involved.
Player analysis
Development tracking for the current squad, on the same KPI definitions the scouting work uses.
Match analysis
Reports on Rosengård's own matches and on upcoming Damallsvenskan opponents.
Kalmar FF
Scouting reports that put a personality profile next to the performance data.
Read the case
Djurgården
Eight seasons of analysis, and from 2026 live data on the bench.
Read the case
BK Häcken
The same scouting and analysis setup for the men's and the women's team.
Read the case
GAIS
Division 1 coverage added so the club could evaluate recruits it could not travel to see.
Read the case
IFK Norrköping women
Recruitment profiling for a women's team in a market that is getting harder.
Read the case
Lunds BK
The first scouting data on a Swedish Division 2 series, for the club that recruits from it.
Read the case
Östersunds FK
Full platform access plus a dedicated PlaymakerAI analyst, in the town where the company started.
Read the case
Sarasota Paradise
Recruitment for a fast-growing American club, and the numbers behind its weekly Stats Thursday post.
Read the case
FC Stockholm
Platform access for a club climbing the Swedish league system from the capital.
Read the caseClubs
Want to know what the same setup would look like for your club? Tell us where you play and what you are trying to decide.