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A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
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- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Clubs · Case
Scouting that weighs the person as well as the numbers
Kalmar FF used our platform for scouting and evaluation, then asked us to add something event data cannot see. Who the player is off the pitch.
Kalmar FF had been working in the platform for a while before September 2021, when the club extended the agreement. The daily work was familiar. Opponent analysis ahead of matches, tracking how their own players developed, and searching for recruits across the leagues we cover.
The extension added personality profiling to the scouting workflow. We built it together with a recruitment firm that assesses how an individual affects a group. The idea is simple to state and hard to do. A midfielder's passing numbers say nothing about how he behaves in a dressing room after three straight losses. Putting a quantified personality profile next to the performance data gives the sporting director both halves of the picture in one place.
We were open about the trade-off. Personality data is sensitive, and we said so publicly when the extension was announced. We still think the upside for a club that recruits carefully is large.
The partnership with Playmaker AI is already an important part of that work. With their development of a new tool for evaluating group dynamics together with personal profiling, we get a better basis for accuracy in our scouting.
We care about personal integrity, but we see the enormous benefit and potential for clubs in understanding the interplay between hard and soft values.
Opponent and own-team analysis
Match-by-match reports on Kalmar FF and upcoming opponents, built from our event data for Allsvenskan and Superettan.
Recruitment search
Player search across the leagues we cover, filtered on role and on the KPIs the coaching staff care about.
Personality profiling
A quantified profile of the individual, developed with a recruitment specialist, shown alongside the performance data for each scouting target.
Djurgården
Eight seasons of analysis, and from 2026 live data on the bench.
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BK Häcken
The same scouting and analysis setup for the men's and the women's team.
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FC Rosengård
Sweden's most decorated women's club, chasing a thirteenth title with analysis its own staff can run.
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GAIS
Division 1 coverage added so the club could evaluate recruits it could not travel to see.
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IFK Norrköping women
Recruitment profiling for a women's team in a market that is getting harder.
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Lunds BK
The first scouting data on a Swedish Division 2 series, for the club that recruits from it.
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Östersunds FK
Full platform access plus a dedicated PlaymakerAI analyst, in the town where the company started.
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Sarasota Paradise
Recruitment for a fast-growing American club, and the numbers behind its weekly Stats Thursday post.
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FC Stockholm
Platform access for a club climbing the Swedish league system from the capital.
Read the caseClubs
Want to know what the same setup would look like for your club? Tell us where you play and what you are trying to decide.