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A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
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- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Clubs · Case
Scouting and match analysis for a club on its way up
FC Stockholm play in Ettan Norra. The club works in our platform for scouting, match analysis and player development, the same toolkit we give every club we sign.
FC Stockholm have climbed most of the Swedish league system since the club was formed in 2010, and a club moving that way recruits constantly. The tier below is where most of the signings come from, and it is the tier with the least data, which is exactly the gap our Ettan and Division 2 coverage was built to fill.
The setup is our standard one. The sporting staff work in the platform themselves, define the profile they want for a position, and find the players who match it across the leagues we cover. Alongside that run opponent reports for the league the club is in and development tracking for the players already in the squad.
Scouting
Player search and profiles across our Swedish league coverage, used to shortlist recruitment targets on the KPIs the staff care about.
Match and opponent analysis
Reports on FC Stockholm's own matches and on upcoming Ettan opponents, built from our event data.
Player development
Season-over-season tracking of the current squad, on the same KPI definitions used in the scouting work.
Kalmar FF
Scouting reports that put a personality profile next to the performance data.
Read the case
Djurgården
Eight seasons of analysis, and from 2026 live data on the bench.
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BK Häcken
The same scouting and analysis setup for the men's and the women's team.
Read the case
FC Rosengård
Sweden's most decorated women's club, chasing a thirteenth title with analysis its own staff can run.
Read the case
GAIS
Division 1 coverage added so the club could evaluate recruits it could not travel to see.
Read the case
IFK Norrköping women
Recruitment profiling for a women's team in a market that is getting harder.
Read the case
Lunds BK
The first scouting data on a Swedish Division 2 series, for the club that recruits from it.
Read the case
Östersunds FK
Full platform access plus a dedicated PlaymakerAI analyst, in the town where the company started.
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Sarasota Paradise
Recruitment for a fast-growing American club, and the numbers behind its weekly Stats Thursday post.
Read the caseClubs
Want to know what the same setup would look like for your club? Tell us where you play and what you are trying to decide.