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A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
- Clubs Find the next signing Scouting shortlists, opponent breakdowns and squad data for clubs, academies and agencies. Explore
- Sportsbook Price every minute Odds models, live football feeds and engagement mechanics for betting operators. See models
- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
- Betting analysis BetBuilders Advanced statistical analysis as a basis for football bets. Open app
- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Clubs · Case
American recruitment, and a weekly stats post to go with it
Sarasota Paradise play in USL League Two on Florida's Gulf coast. Since 2024 the club has used our platform for recruitment, and our data turns up on its Instagram feed every week.
The Paradise had just won their division and reached the playoffs for the first time when the club decided the scouting operation had to grow with everything else. Recruitment in the American lower leagues is a wide net thrown by hand. A platform that profiles and ranks players on the same KPIs turns it into a shortlist.
Marcus Walfridson, who owns the club's controlling company Audigr Group, invested in PlaymakerAI in the autumn of 2024. That put the club close to the product, which has been useful for us. An American club asks different questions of a European data platform, and we hear them early.
The second use is public. Every week the club publishes Stats Thursday on Instagram, a post built on our numbers from the latest round. It is a small thing, and it does what a lot of clubs pay an agency for. It gives supporters something to argue about between matches, in the club's own voice.
We made a small but substantial contribution because we believe in the data and the AI-driven analytics, and we know it will be incredibly valuable when it comes to player recruitment, coaching, tactical decisions and team evaluations.
Recruitment
Player search and scouting reports used to shortlist and rank targets, so the staff can evaluate far more players than they can travel to watch.
Squad and opponent evaluation
Performance data on the club's own players and on upcoming opponents, used in coaching and tactical work through the USL League Two season.
Stats Thursday
A weekly Instagram post built on PlaymakerAI data, bringing the club's numbers to supporters in the club's own channels.
Kalmar FF
Scouting reports that put a personality profile next to the performance data.
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Djurgården
Eight seasons of analysis, and from 2026 live data on the bench.
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BK Häcken
The same scouting and analysis setup for the men's and the women's team.
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FC Rosengård
Sweden's most decorated women's club, chasing a thirteenth title with analysis its own staff can run.
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GAIS
Division 1 coverage added so the club could evaluate recruits it could not travel to see.
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IFK Norrköping women
Recruitment profiling for a women's team in a market that is getting harder.
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Lunds BK
The first scouting data on a Swedish Division 2 series, for the club that recruits from it.
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Östersunds FK
Full platform access plus a dedicated PlaymakerAI analyst, in the town where the company started.
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FC Stockholm
Platform access for a club climbing the Swedish league system from the capital.
Read the caseClubs
Want to know what the same setup would look like for your club? Tell us where you play and what you are trying to decide.