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Clubs · Case
Keeping pace in a women's market that is getting harder
In March 2025 IFK Norrköping's women's team, playing in Damallsvenskan, took on our analysis platform to sharpen recruitment and match analysis.
The women's transfer market has changed fast. More clubs recruit internationally, budgets are up, and the window for spotting an undervalued player before someone else does has narrowed. That was the reasoning IFK Norrköping brought to us.
The club works in the platform itself, without any programming. Scouting is the main use. The staff define the profile they want for a position and find the players who match it in the leagues we cover. Match analysis and evaluation of the club's own players run alongside.
We have covered Damallsvenskan for years, and handed out stats-based season awards for it before many people asked. It is good to see the clubs themselves working in the same data.
We see that the market in women's football is growing and becoming increasingly tougher. With PlaymakerAI, we get better conditions to keep up and continue to be strong in our recruitment efforts.
We are proud and excited to have IFK Norrköping Women's Team on board with us. It's a club with big ambitions, and for us, it's natural to be part of such a journey and strengthen their ability to achieve their goals.
Recruitment profiling
Position profiles defined by the coaching staff, matched against players across our women's football coverage.
Match analysis and player evaluation
Post-match reports on IFK Norrköping and upcoming Damallsvenskan opponents, and development tracking for the current squad on the same KPIs used in scouting.
Kalmar FF
Scouting reports that put a personality profile next to the performance data.
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Djurgården
Eight seasons of analysis, and from 2026 live data on the bench.
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BK Häcken
The same scouting and analysis setup for the men's and the women's team.
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FC Rosengård
Sweden's most decorated women's club, chasing a thirteenth title with analysis its own staff can run.
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GAIS
Division 1 coverage added so the club could evaluate recruits it could not travel to see.
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Lunds BK
The first scouting data on a Swedish Division 2 series, for the club that recruits from it.
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Östersunds FK
Full platform access plus a dedicated PlaymakerAI analyst, in the town where the company started.
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Sarasota Paradise
Recruitment for a fast-growing American club, and the numbers behind its weekly Stats Thursday post.
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FC Stockholm
Platform access for a club climbing the Swedish league system from the capital.
Read the caseClubs
Want to know what the same setup would look like for your club? Tell us where you play and what you are trying to decide.