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A SportsTech company building analytical tools for clubs, agents (humans and robots), media and fans.
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- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
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- Fantasy Get the edge in your fantasy league Fantasy analysis tools with player projections, fixture swings and transfer picks so you beat your league to every move. Play now
- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Clubs · Case
Back to where we started, with an analyst attached
In December 2023 Östersunds FK took on our full product range together with a dedicated PlaymakerAI consultant. The company was founded in Östersund, so this one was personal.
Östersunds FK did not want a login and a manual. The club wanted the tools and someone who knows them, so the agreement combines access to everything we make with hours from one of our analysts, who works with the sporting staff on their questions.
The consultant model suits a club that is rebuilding its football operation and needs analysis it can act on now, rather than a data department it has to hire first. Scouting shortlists, opponent reports and squad evaluations come out of the same platform the club has direct access to, so the staff can pick up more of the work themselves over time.
We are very glad to have this agreement in place. We are a club with big ambitions, and then it is important that our conditions match that.
Our journey as a company started in Östersund, and it feels very good to close the circle this way.
Full platform access
Every PlaymakerAI product, from scouting search to match analysis.
Dedicated consultant
A named PlaymakerAI analyst working with the sporting staff on scouting, opponent analysis and squad evaluation, with reports built for the questions the club's sporting management is actually asking.
Kalmar FF
Scouting reports that put a personality profile next to the performance data.
Read the case
Djurgården
Eight seasons of analysis, and from 2026 live data on the bench.
Read the case
BK Häcken
The same scouting and analysis setup for the men's and the women's team.
Read the case
FC Rosengård
Sweden's most decorated women's club, chasing a thirteenth title with analysis its own staff can run.
Read the case
GAIS
Division 1 coverage added so the club could evaluate recruits it could not travel to see.
Read the case
IFK Norrköping women
Recruitment profiling for a women's team in a market that is getting harder.
Read the case
Lunds BK
The first scouting data on a Swedish Division 2 series, for the club that recruits from it.
Read the case
Sarasota Paradise
Recruitment for a fast-growing American club, and the numbers behind its weekly Stats Thursday post.
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FC Stockholm
Platform access for a club climbing the Swedish league system from the capital.
Read the caseClubs
Want to know what the same setup would look like for your club? Tell us where you play and what you are trying to decide.