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- Media Publish the story behind the stat Embeddable visualisations and match content built for editorial deadlines. Preview
- Broadcast Go on air with the data Studio-ready analytics and graphics, refreshed while the match runs. Book demo
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- Analytics Watch football like an analyst The same match models, xG timelines and player profiles our clubs use, open to anyone who wants the numbers behind the ninety minutes. Get access
Clubs · Case
Eight seasons in, the data moved to the touchline
Djurgården has worked with us since 2018. For the 2026 Allsvenskan season the club added GameFlow, our live data product, so the coaching staff can read the match while it is still being played.
Most of what we have done with Djurgården since 2018 is the unglamorous part of analytics. Historical event data for tactical analysis, scouting reports, and tracking how individual players develop across seasons. It is the work that has to be right every week, and it rarely makes a press release.
In March 2026 the club extended the agreement to include GameFlow. The difference from the post-match work is timing. Instead of waiting for half-time or the final whistle, the analysts get the match broken down as it happens. Which patterns are recurring, where the opponent is leaving space, and whether a change the staff made ten minutes ago is showing up in the numbers.
We already benefit from PlaymakerAI for our overall analysis. By adding Live Data we now get a fantastic tool for our match analysis during play.
We are incredibly proud that Djurgården chooses to build on our partnership, which started in 2018, by now starting to use our live product GameFlow.
Historical analysis since 2018
Event data for every Djurgården match and opponent, used for tactical review, pre-match preparation, scouting and player development.
GameFlow live data from 2026
Real-time match breakdown for the coaching staff. Tactical patterns, opponent weaknesses and the effect of in-game changes, delivered during the match.
Kalmar FF
Scouting reports that put a personality profile next to the performance data.
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BK Häcken
The same scouting and analysis setup for the men's and the women's team.
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FC Rosengård
Sweden's most decorated women's club, chasing a thirteenth title with analysis its own staff can run.
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GAIS
Division 1 coverage added so the club could evaluate recruits it could not travel to see.
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IFK Norrköping women
Recruitment profiling for a women's team in a market that is getting harder.
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Lunds BK
The first scouting data on a Swedish Division 2 series, for the club that recruits from it.
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Östersunds FK
Full platform access plus a dedicated PlaymakerAI analyst, in the town where the company started.
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Sarasota Paradise
Recruitment for a fast-growing American club, and the numbers behind its weekly Stats Thursday post.
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FC Stockholm
Platform access for a club climbing the Swedish league system from the capital.
Read the caseClubs
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